A New Year a New Fashion Season Has Arrived
2017 has started and boy has the weather been cold!! Don’t be scared to start thinking about the change in season. It will happen before you know it.
It’s time to purge. I have been slowly going through last spring and summers wardrobe and making a keep pile and a donate pile. I work on the philosophy that if I didn’t wear it last spring at all it gets donated this year. They call it spring cleaning for a reason ladies. It is so cathartic. You feel clean. You feel organized. You feel like a New you is just around the corner. It is also about helping others less fortunate. If it has been sitting there for years without wear I am sure there is someone else out there that would love your gently recycled treasures. We at Fashion Addition believe in paying it forward. For the last week of January and the first week of February we will give you a 25$ coupon toward your purchase if you bring in your clothing for us to donate. Every one of our locations work with women’s groups and shelters to make sure they go to deserving ladies.
This time of year feels like Christmas all over again. Almost daily we are unpacking new products and loving what we see. This is my chance to talk to you about how excited I am to have some new manufacturers on board.
Dex Plus is so exciting!!! It is a Canadian company from Montreal. Super trendy clothing. Great styles. Hottest looks at pricing that won’t make you sweat. They have gone into plus size branding in the right way. So often, as the buyer, it is frustrating that companies offer plus size clothing but no visual images that go with it. They don’t support what they are selling. Not Dex. There launch into our market has been awesome. Here is a sneak peak of what is to come.
Joseph Ribkoff isn’t a new manufacturer but one we are excited to come back to. If you can believe we are coming up to 30 years in business this July and we carried Joseph Ribkoff over 18years ago. We are very familiar with the quality but super excited about the direction the line has gone. Stylish everyday looks. Elegant evening wear. We are so happy to be bringing it back!!
Since the beginning of January we have unpacked lots of new collections.
Fenini – some amazing linens in colors like pomegranate, ink, black and white.
Tribal – customers are raving over the fit of the new jeweled capri and walking short.
NYDJ- blouses in fabulous colors and prints.
Eileen Fisher- my personal favorite. I am an Eileen girl. I love her fabrics. I love the flow of her designs. I love how easy they are to wear and I love what she represents.
2016 was a great year and we are so thankful for your continued loyalty. We did things as a company you would be proud of. Donated clothing to many women’s shelters. Volunteered at homeless shelters in support of the people and the animals living on the streets. Rescued and funded the care of lots of Boxers. Fashion Addition is the largest donor to my rescue www.rescueaboxer.com. We will continue to make you proud and we hope that you love all we have to offer you in 2017!! I am super excited.
About the author My name is Kerri Booth and I am the fashion behind Fashion Addition. I’m 40 now, but was just 11 years old back when I sat around the kitchen table with my parents to have a family discussion about their new business venture, and what it should be called. Fast-forward 29 years, and I have the same passion and vision to help make plus sizes no longer about a size, but about being fashion forward. I hope to inspire you with style, insight and knowledge.