Fashion Addition 14 Plus Proves ‘Large is Lovely’
It was 27 years ago when Bill and Marilyn Booth set out to fill a large void in the plus-sized fashion industry.
Today, the Langley couple and proud owners of Fashion Addition 14 Plus have six thriving stores scattered across B.C. and Alberta, proving that a plus-size fashion evolution can in fact happened when strong ideas and determination are at the helm.
Catering to sizes 14 and up, the go-to store for the stylish full-figured woman, features a wide range of high-fashion brands from designers, such as: Frank Lyman, Karen Kane, Eileen Fisher, Spanner, Sympli, Neon Buddha, Jones New York, Simon Chang, Louben, Lana Lee and Conrad C and— many are even designed and manufactured here in Canada — a conscious decision for the Booths.
“As far as Canadian product and manufacturing, I am always a proud Canadian, loving the idea that we support our own garment industry and keep our Canadian Fashion Designers creating amazing full-figured fashions,” said Marilyn.
With competitive prices and seasonal sales events, there’s always something new to discover — this season is no exception.
“For the summer, playful options abound for the fashionista in everyone, including outfits in bright colours such as coral, deep purple, royal blue and turquoise,” said Marilyn.
“Lighter tones are also popular, from silver greys to baby blues, as are the store’s print varieties.”
There’s no limit to the available styles either — from blazers, jeans and mini and maxi-dresses to blouses, casual T’s and more.
“You’ll find something year around for a range of occasions, whether you’re looking for something appropriate for business, pleasure, sport or a casual day out,” said Marilyn.
“Our range of outfits and accessories are ideal for women’s entire wardrobes.”
She notes that it’s amazing to see how many fashion designers have come onboard in recent years to offer a selection of attire for full-figured women .
“It was once an overlooked segment of the fashion industry,” said Marilyn.
“Thankfully, plus-sizes are now mainstream and celebrated. Unique events such as the Full-Figure Fashion Week in New York are tailored to the plus-size fashion community, reinforcing that beauty comes in all shapes and sizes.”
Celebrating real women with “real curves” will always be a key component to Fashion Addition 14 Plus’s philosophy.
With a full range of styles and colour options available, the sales team continue to strive to make the shopping experience a positive one that celebrates the unique beauty of each woman who comes into the store.
“Having curves and dressing them in style is not only fun, but can offer an exhilarating and rewarding result — nowadays, there are endless options and choices to flatter all figures,” said Marilyn, noting that her team are always happy to help clients look and feel fabulous.
“This is one of the most important focus areas for the Fashion Addition 14 Plus sales team: understanding current fashion trends, the range and flexibility of different fabrics as well as being able to assess a good fit for our clients. After all, it’s all about making sure the clients not only finds what she’s looking for, but has a great experience while doing it.”
“We are equally excited to meet all those new clients— come in for a visit, let us show you around, our door is always open.
For more information on Fashion Addition 14 Plus’ designer lines, location, hours and promotional events, visit www.fashionaddition14plus.com, follow us on Twitter at @14Addition and don’t forget to like our Fashion Addition 14 Plus fan page on Facebook.
We hope to see you soon at one of our six locations!
(Feature as published in the Langley Times)