July, 1987….. Bill & Marilyn Booth discovered a HUGE VOID in the Plus Sized Fashion Industry and set out to change and fill that void….. Fashion Addition 14+ was born!
30 years later and 7 stores to be proud of proves that a Plus Size Fashion Evolution can happen when Strong Ideas and Determination are at the helm!
The Plus Size Lady was ignored, completely passed over with little or no respect… for her sense of Fashion and Style! Simply put, there just were not enough ladies plus sized clothing choices available, when they first embarked on this Fashion Adventure!
Their Mission was to turn-on the Plus Sized Fashion Industry to every possible Trend, Color, Fabric and Style and make them available in Plus-Sizes! Customers were frustrated with the simple, basic, boring clothing choices and more than ready to embrace a World of New Exciting Plus Sized Designer Fashions!
They are happy to say that 25 YEARS of hard work has paid off … the Plus Sized Designer Labels and Amazing Plus Sized Apparel that are now accessible to the full-figured woman are Phenomenal …with new manufacturers jumping on board everyday! There will always remain challenges but never anything that can’t be worked on or tweaked. Bill and Marilyn will continue to Delight and Satisfy their many existing Loyal Clientele and invite any New Customers to make FASHION ADDITION 14+ their Home!